Thursday, July 28, 2005
Borrell report finds Google, Craigslist assaulting newspaper dominance in real-estate advertising
Poynter Online - E-Media Tidbits
From both reports, a key point is how dominant the search engines (especially Google) are becoming in attracting local real estate advertising money. The Borrell report quotes a Realtor in Austin, Texas: "That (Google) ad is working great. ... We are busy as hell, and that is the only advertising we are doing right now. We quit our print advertising after we posted that Google ad."
From both reports, a key point is how dominant the search engines (especially Google) are becoming in attracting local real estate advertising money. The Borrell report quotes a Realtor in Austin, Texas: "That (Google) ad is working great. ... We are busy as hell, and that is the only advertising we are doing right now. We quit our print advertising after we posted that Google ad."
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