Thursday, July 28, 2005

 

Borrell report finds Google, Craigslist assaulting newspaper dominance in real-estate advertising

Poynter Online - E-Media Tidbits

From both reports, a key point is how dominant the search engines (especially Google) are becoming in attracting local real estate advertising money. The Borrell report quotes a Realtor in Austin, Texas: "That (Google) ad is working great. ... We are busy as hell, and that is the only advertising we are doing right now. We quit our print advertising after we posted that Google ad."


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