Tuesday, August 23, 2005


New book by John Battelle examines the idea of "perfect search"

Former Wired Magazine and Industry Standard editor John Battelle, who now teaches at the University of California at Berkeley, has a new book out (Sept. 2005), called "The Search: How Google and Its Rivals Rewrote the Rules of business and Transformed Our Culture." He has excerpted a part of the last chapter in which he suggests that services like GooglePrint, The Internet Archives and Amazon's Search Inside the Book are precursors of sort of "universal search" -- all devices, all content.
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