Sunday, March 05, 2006
ADVERTISING: Traditionalists worry how consumers will relate to advertising
ScottWalker notes a NYT article has some good info related to emerging business models, pointing out how - as consumers change habits, marketers will come to terms with it and develop new strategies, and therefore new business models will develop. The article includes this paragraph:
"How consumers will relate to media and advertising in the future is an issue that worries many marketers, and Google is only part of that question. Aspeople spend more time online or engrossed in iPods or video games, and asdigital technology shakes up traditional media, allowing on-demand reading or viewing, older forms of advertising are losing their impact."