Wednesday, May 31, 2006
QUOTE: Brian Tierney on the market position of newspapers -- from AdAge
Assessing the Potential of Newspapers
Be Part of the News
VOTE IN THE AD AGE WEEKLY ONLINE POLL
> BACKGROUND: Philadelphia public-relations and advertising mogul Brian P.
> Tierney, who organized the investment group that is paying more than
> $562 million to acquire the "Philadelphia Inquirer" and "Philadelphia
> Daily News," marked his victory last week by publicly celebrating the
> potential of the newspapers. "I learned you can't buy around the
> newspapers," he said. "I always thought that they were leaving a lot of
> money on the table." Mr. Tierney noted that with daily newspapers "you
> can have a great business with [readers] over 25 or 30." Overall, the
> executive, who previously built Philadelphia's most prominent ad agency
> -- Tierney Communications -- and then sold it to Interpublic Group of
> Cos., painted a rosy picture for the future of newspapers and predicted
> that he can turn these two around. Do you think he can?
> THIS WEEK'S QUESTION: Brian Tierney thinks newspapers have a bright
> future. Is he right?
> VOTE & COMMENT for publication in "Advertising Age" at
> http://www.adage.com/poll?poll_id=20
