Tuesday, August 22, 2006
RESEARCH: Traditional media trusted over blogs
The public trust newspapers and television news programs as much as their family and friends for information, says a study by U.K. interactive marketing firm Telecom Express noted by I Want Media. Blogs and Web sites are seen as least trustworthy. Also: Blogs are alien or unknown concepts to most U.S. adults.
http://news.bbc.co.uk/1/hi/uk/5269530.stm
http://adage.com/article?article_id=111377
