Sunday, December 03, 2006


ADVERTISING: Mark Cuban explains how local media can own their customer relationship

Mark Cuban, the owner of the Dallas Mavericks and an early dot-com
millionaire, explains how he thinks local TV, radio and newspaper sales
forces should retool so that they are selling advertising across all
platforms -- even those they don't own.

It all sounds a bit like a local advertising agency.

Here's the link:

Originally cited by Jack Shafer at Slate:

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