Sunday, December 03, 2006
ADVERTISING: Mark Cuban explains how local media can own their customer relationship
Mark Cuban, the owner of the Dallas Mavericks and an early dot-com
millionaire, explains how he thinks local TV, radio and newspaper sales
forces should retool so that they are selling advertising across all
platforms -- even those they don't own.
It all sounds a bit like a local advertising agency.
Here's the link:
http://www.blogmaverick.com/2006/11/27/the-google-brilliance-applied-to-newspapers-and-local-media/
Originally cited by Jack Shafer at Slate:
http://www.slate.com/id/2154678/
