Tuesday, March 20, 2007
Who's selling into local markets and how are they doing it?
A key to the sustainability of journalism has always been local advertising.
But now new competitors to the local newspaper -- and to web local startups --
are developing technologies for reaching into the local market and selling
local advertising online.
But now new competitors to the local newspaper -- and to web local startups --
are developing technologies for reaching into the local market and selling
local advertising online.
In Santa Clara, Calif., this week, the Kelsey Group, a Princeton, N.J.-based
consultancy, is running a conference focused not on news or journalism but on
the business of selling local advertising through search engines and other
strategies. "Drilling Down on Local '07" is the name of the event.
The Media Giraffe Project received a free "press pass" to the event with the
expectation we would "blog" about the event. Rather than multiple posts, we've
created an aggregation wiki page from which you can link to some specific
reports:
http://www.mediagiraffe.org/wiki/index.php/Kelsey-drilling-down-local
-- bill densmore
