Tuesday, July 17, 2007
Dallas hyperlocal pioneer Pegasus News acquired by Seattle TV-station operator
In a news release sent by email, Fisher said the move was "part of its initiative to develop new online-only content for its key local markets" and said it plans to take Pegasus' news, information and advertising model to additional U.S. markets in the coming year. Financial terms were not disclosed.
Pegasus News will continue to operate from Dallas, Texas, said Orren.
THE NEWS STATEMENT SAID:
"With the Fisher deal, Pegasus News enters the next stage of growth," said Mike Orren, president of Pegasus News. "We have been doggedly committed to delivering local news and advertising of unparalleled relevance to our community, and we're excited to have found a partner who understands the importance and value of local and niche information. We look forward to accelerating our growth and to reaching more cities, towns and neighborhoods over the coming year."
"Our acquisition of Pegasus News exemplifies Fisher's mission to connect people with their local communities," said Colleen Brown, president and CEO of Fisher Communications. "While the Internet has made the world accessible at the click of a mouse, it's still often a challenge to find out what's happening around the corner. Pegasus News has done an outstanding job of creating timely, hyper-local content that is helpful and meaningful to its users and advertisers. We are excited about bringing the Pegasus team to Fisher and see great opportunities in extending this kind of rich local content offering across the communities we serve."
Based in Dallas, Pegasus News launched its Web site at in 2006 with a small editorial team and key content partnerships focused on providing the latest, most relevant news and information about the Dallas / Fort Worth metropolitan scene. It delivers easily accessible local information that simply could not be found anywhere else on the Web, including time-sensitive information on area garage sales, daily specials, local sports, and more.
In 2007, Pegasus News rolled out a feature called The Daily You*, an automatically personalized news service for registered users that, unlike other news services, doesn't require users to go through the hassle of setting up a profile first. The proprietary technology behind The Daily You generates individualized news based on what users actually search for, click on, and read.
Fisher Communications, Inc. is a Seattle-based communications company that owns and manages 19 television stations and eight radio stations in the Pacific Northwest. The Company owns and operates Fisher Pathways, a satellite and fiber transmission provider, and Fisher Plaza, a media, telecommunications, and data center facility located near downtown Seattle. More information about Fisher Communications can be found at www.fsci.com
Pegasus News is a multimedia local news service providing the depth of neighborhood and niche news with the breadth of a daily newspaper. News and data comes from a wealth of sources including reporting by professional staff journalists; aggregation from local sites; content partnerships with local newspapers, broadcasters and bloggers; and user submissions.
FOR MORE INFORMATION CONTACT:
The Fearey Group for
Fisher Communications, Inc.
Phone: (206) 229-0496
Fax: (206) 622-5694